Overhead Door Named Winner in Builder’s Brand Use Study in Garage Door Categories
Overhead Door was named the “Brand Leader” by builders once again and swept the category.
Overhead Door dominates the garage door category as the leader in all four measurements covered in the 2013 Builder Brand Use Study as related to garage doors. This makes two years in a row now that we swept a win in all four categories!
2013 Builder Brand Use Quality Award Winner for:
- Garage Doors: #1 in Brand Familiarity
- Garage Doors: #1 in Brand Used in the Past 2 Years
- Garage Doors: #1 in Brand Used Most
- Garage Doors: #1 in Brand Quality
The Builder Brand Use Study:
- Builder magazine has done the Brand Use Study every year in its current format since 1995.
- The study measures 83 different product categories, from appliances to windows.
- The study is the deepest product research study that we know of and goes out to 10,800 builders with a 29 percent response rate.
- The results of the Brand Use Study will be announced by Builder magazine’s April Buyer’s Guide issue, the largest and oldest reference guide in the industry.
Learn more about the Builder Brand Use study»
